CAMILA VELASQUEZ

ART DIRECTION WITH AI

HOW TO THINK, CREATE, AND DIRECT GENERATIVE IMAGES WITH INTENTION

HOW TO USE AI AS A CREATIVE TOOL

The goal of this workshop is to teach different ways of thinking visually before generating an image, to create a language that allows directing AI as a creative tool, and thus to build a creative “brief” that enables the development of a visual language. (*prompt)

Master: Camila Velasquez – MALTIPATIANDO
Target audience: Artists, designers, photographers, illustrators, tattoo artists, and visual creatives.
People who want to professionalize their use of AI for personal or commercial artistic projects.
No prior experience required.
Minimum Age: –
Duration: 1 Day – 7 hours
Format: In person – Max 15 people
Language: Spanish / English
Schedule: Theory: 11:00 –14:00 (lunch break) / Practice: 15:00–19:00
Price: 250€
RESERVA

About your Master: Camila Velasquez – MALTIPATIANDO

Art director, visual artist, and creator of generative images with Artificial Intelligence. I combine visual narratives through the conceptual exploration of an idea. My creative processes are based on building languages that allow the exploration of imaginaries from creative intention and aesthetic coherence through imagery (sometimes I draw).

Instagram: Maltimaginarium

Email: maltipatiando@gmail.com

OBJECTIVES :

  • Understand how to direct generative images from creative intention.
  • Integrate different AI tools into a creative process.
  • Explore new visual perspectives and build languages with intention.
  • Generate images with technical and aesthetic coherence through directed decisions.
  • Create a space for creative exchange among artists.

FIRST PART – Theory (3 hours)

Schedule:

  • Introduction to art direction with AI
  • Thinking visually before generating
  • Intention / Decisions / Style / Prompt
  • How aesthetic coherence is built
  • Analyzed examples (portfolio, case studies)

SECOND PART – Intensive Practice (4 hours)

Schedule:

  • Tool usage
    → How to direct Midjourney / Krea from intention
    → Parameters, composition, atmosphere, consistency (creative formula)
    → Style training and visual control
  • Creative exercise (without computer)
    Exploration of visual language
    (writing a prompt_brief from scratch)
    (*thinking time)
    Building a visual narrative with intention and style to create a coherent image.
  • Practical group or individual exercise (free choice)
  • → Development of an image based on intention + reference
    → Guided iteration
    → 15-minute break
    → Completion of the exercise (*working time)
  • Presentation of results
    Open presentation of the work produced, exchange, and collective reflection. (questions)

IT WOULD BE GOOD TO BRING

Notebook or sketchbook (for notes)

Personal visual references

Laptop (optional but recommended)

Accounts on Midjourney, Krea, or preferred tools (I will use (*Krea) as the tool for the practical exercise) / (optional depending on the exercise_free plans with “x” amount of credits)

The studio will provide:

Workspace , Wi-Fi connection, coffee and snacks

RESERVA